Advice #1: If a character’s really, really douchey, but they’re not entertaining, no one’s going to want to be around them. Knock that shit out. The bigger of a jerk your main character is, the higher you have to crank up the entertainment value or people are just gonna check out. And, frankly, if your MC is a total selfish asshat, that runs off readers/viewers.
Advice #2: Pretend people are interesting until you believe it. Characters are theoretically based on people, a.k.a. the human race, so you should think they’re interesting, right? If you don’t, it’s not too late to start.
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